I design with the belief that objects must feel intentional and alive.
Character is what gives a product presence —
a quiet confidence shaped by form, proportion and emotional clarity.
When technology, precision and human sensitivity align, a product gains its own voice: subtle, distinct and impossible to ignore.

CHARACTER

I was born in Yakutsk, where clarity, restraint and attention to subtle details naturally shaped my sense of aesthetics.

Origins

scale

Moscow became the next chapter — and a turning point. Here I grew rapidly as a designer, found new scale and joined environments where design, technology and responsibility met at a higher level.

visibility

I worked at Sber as an industrial designer in an R&D lab, creating concept devices and building functional hardware prototypes with a small engineering team.
This experience made me visible inside the corporation: teams across the company reached out for collaboration and design support. Our unit became a recognizable design voice, and it was here that I first understood my natural inclination toward leadership — not as a title, but as influence, direction and clarity.

leadership

After Sber, I joined Aquarius as Head of Industrial Design Department with the task of creating a unified design system for the company’s hardware products. I built this system from scratch and gradually expanded my role beyond industrial design: launching UX research, interface and product design, communication design, and contributing to the renewed corporate branding.
At Aquarius I grew into leading multidisciplinary teams — defining processes, supporting people, shaping culture, and creating an environment where designers could work clearly, confidently and with purpose.