A restrained system of three-dimensional symbols, refined through simplification, material logic, and quiet precision
A refined visual system for representing industries
industry map
A series of three-dimensional objects was created to represent key industries — from finance and government to healthcare, education, transport, and energy. Over time, these forms began to feel visually outdated: over-detailed, heavy, and tied to an early era of digital graphics.
A restrained palette of soft greys established a clean, modern foundation, while corporate accent colors were applied sparingly — only where they reinforce meaning. With lighter proportions and reduced bases, the objects gained presence without weight.
In several cases, refinement evolved into reinterpretation. Selected objects were remodeled to better reflect their industries, drawing from recognizable architectural references and contemporary spatial language.
The result is a cohesive, contemporary graphic language — a small project that quietly refreshed one of the company’s key tools for client engagement
This project focused on quiet modernization rather than reinvention
Excess geometry was removed, silhouettes were refined, and visual noise gave way to clarity. Materials and lighting were reworked into a calmer, studio-like expression, allowing the objects to feel composed and intentional.
Industry map · 2025
A refined visual system for representing industries
A refined visual system for representing industries
Art director: Albert Degin
3D designer: Ilya Zozulya
3D designer: Ilya Zozulya