A visual system built around completeness —
where every stage of product creation becomes part of a single, closed loop
where every stage of product creation becomes part of a single, closed loop
The digital corporate identity of Aquarius for 2025
AQ 360
The concept emerged from observing how Aquarius operates internally. The company designs its products, develops electronics and engineering solutions, and brings devices into manufacturing within a single, continuous process. This full-cycle approach became the foundation of the identity. The name combines AQ, derived from Aquarius, and 360 degrees — a symbol of total coverage, continuity, and presence at every stage of product creation.
At the center of the system lies a closed geometric form
Within its structure, the outlines of the letters “a” and “q” subtly appear and interlock, forming a continuous path. This closed loop represents both the idea of a full 360-degree cycle and AQ as a sign of Aquarius Quality — a unified standard where design, engineering, and production exist as one inseparable system.
The form is composed of distinct segments, each defined by a specific material expression
AQ 360 is not a decorative identity. It is a visual system built on structure, intent, and continuity — a reflection of how Aquarius thinks, designs, and brings technology into the world
These materials are not decorative. They function as a narrative language. Frosted glass represents the early stages of exploration — searching for form, defining features, and shaping the character of the product. Glossy metallic surfaces reflect precision, structure, and the clarity of engineering and development. A sequence of aligned cylinders evokes a stylized production line, referencing manufacturing, scalability, and repetition.
Together, these elements visualize the journey of a device as a continuous, closed process — from intention to realization
The AQ 360 figure became the foundation of the digital corporate identity for Aquarius in 2025. It was translated into multiple visual layers to ensure flexibility without losing coherence. In its most expressive form, the identity appears as a sculptural three-dimensional object, emphasizing materiality, depth, and precision. In a lighter interpretation, the same figure is rendered as a contour graphic. Through careful cropping and composition, this version allows for a wide range of editorial visuals while maintaining a consistent visual language. A further simplified silhouette was used to construct a flat pattern system, arranged within a structured grid and designed for more restrained, information-dense environments.
AQ 360 · 2025
The digital corporate indentity of Aquarius for 2025
The digital corporate indentity of Aquarius for 2025
Art director: Albert Degin
Lead designer: Mark Boldyrev
Designer: Nikolay Kuzmenko
3D designer: Albert Degin
Layout designer: Viktoria Timoshenko
Lead designer: Mark Boldyrev
Designer: Nikolay Kuzmenko
3D designer: Albert Degin
Layout designer: Viktoria Timoshenko